The first truly authentic American liqueur since the pre-Prohibition era, ROOT is a certified organic spirit made with North American herbs and pure cane sugar. Unlike anything else on the market today, ROOT signifies a return to creativity and quality in spirits production.
The story behind Root is interesting. It was created by the minds behind Art in the Age of Mechanical Reproduction (AITA), an artist collective of sorts based in Philly. Alongside their other projects, they’ve recreated a pre-prohibition spirit that hasn’t been seen since the early 1900s, when it evolved into the non-alcoholic beverage we know today as root beer. That they were able to put this together is pretty awesome; doubly so if it tastes as good as it sounds.
AITA has a sprits page on their site with a video explaining the origins of Root, a bit of history, and some recipes, along with an invitation to send in your own creations. Root is brand new and so distribution is limited, but you can order it online. A 750ml bottle is $38.99 plus shipping and sales tax if applicable. Root is distilled by Modern Sprits in California, makers of TRU organic vodka and gin.
I just ordered a bottle so watch this space for reviews . Thanks for the tip, Jen — you’re invited over for drinks as soon as it arrives!
Twitter Updates
3 Comments For This Post We'd Love to Hear Yours!
As American I am proud to see that the Root is really a genuine drink coming from the American soil and work. The drink is also very refreshing during the hot summers.
Oooohhhh…. Exciting. I can’t wait for your review!
YAY! I am super excited!